Adobe Systems Inc. has issued a call for entries for the eighth annual Adobe Design Achievement Awards (ADAA). The awards honor talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from the world’s top institutions of higher education.
For this year’s event, Adobe has added several new categories in the areas of interactive media, motion media, and traditional media. Interactive media categories include Browser-Based Design, Non-Browser Based Design, Designer/Developer Collaboration, Installation Design and Mobile Design. Motion media encompasses Animation, Live Action and Motion Graphics, while Illustration, Packaging, Photography and Print Communications fall under Traditional Media.
‘The annual awards celebrate emerging talent and innovative thinking from students from all over the world,’ comments Ann Lewnes, senior VP of corporate marketing at Adobe. ‘It is truly inspiring to see how this event dissolves boundaries between cultures and unleashes great talents through the convergence of technology and creative arts.’
Students from more than 30 countries are invited to submit projects through the Adobe Design Achievement Awards website. From the website, visitors will also be able to access ADAA Live!, an interactive website where participants can be seen submitting projects in real-time. Submissions will be accepted online through May 2, 2008. The online submissions will be judged digitally in May and semifinalists will be asked to submit their source files and a physical aspect of their entry as it is meant to be viewed for the final phase of judging. Finalists will be invited to New York and will win cash and software prizes. For more information, go to www.adaaentry.com.





