This year’s IBC exhibition and conference in Amsterdam will feature a live interview with DreamWorks Animation CEO Jeffrey Katzenberg. Promoted as the first-ever transatlantic telecast in high-definition 3-D, the interview will be broadcast live from Los Angeles and transmitted to the IBC audience on Sunday, Sept. 14 at 7:30 p.m.
Elizabeth Daley, professor and Dean of USC’s School of Cinematic Arts will conduct the interview in a session that will explore Katzenberg’s view of motion picture production in the age of diverse distribution channels, as well as the impact of 3-D technology in theatres, in the home and across other platforms. DreamWorks is dedicated to making all of its animated features in stereoscopic 3-D starting with next year’s Monsters Vs. Aliens. (You can find a leaked trailer for the animated feature on youtube this week!)
The live 3D stereoscopic HD broadcast will be delivered to the IBC big screen using 3Ality Digital’s 3D image capture and transmission encoder/decoder technology. Communication specialist Arqiva will provide the high bandwidth HD satellite circuit to Amsterdam, and Christie and RealD will provide the stereoscopic images projected at the conference.
IBC is a major event for professionals involved in the creation, management and delivery of entertainment content. Attracting more than 46,000 attendees from more than 130 countries worldwide, the confab will feature more than 1,300 exhibitors including the world’s key technology suppliers. For more information go to www.ibc.org





