Barcelona-based 3D animation house Lion Toons has created a commercial department to handle the company’s first two original series, which it plans to launch at this year’s MIP TV, taking place April 11-15 in Cannes, France. The new arm will be headed by journalist Jorge Pati’o, who will initially focus on closing pre-sales and researching co-production opportunities.
Cosme the Astronuat is a 52 x 3:30 series Lion Toons is developing for kids 4-8. The show follows the adventures of Cosme, a celestial explorer who will visit a different planet in each episode.
The company is also working on Ted Vision, a 104 x 3:30 series aimed kids 6-10. The comedy centers on a TV reporter who always runs into trouble as he’s trying to conduct interviews.
Both 3D-animated series will be presented at the TV market with a pilot program and a complete first episode, as well as conceptual and graphic materials and a financial plan focused on European Broadcasters.
The addition of the commercial arm will allow Lion Toons to nurture its own productions while still providing service work for clients, which has been the company’s focus since it was founded four years ago.
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