DIC Ent. will introduce a new animated series titled Horseland to buyers at the MIP-TV mart in Cannes next month. The company is producing 26 half-hour episodes of the adventure-driven show, which is based on a popular web community for young horse lovers.
More than 2.2 million registered players log onto www.horseland.com interactively buy, sell, breed, train and enter competitions with virtual horses. DIC plans to create synergy between the series and the website, each character their own personal page and eventually streaming past episodes on demand. In addition, the company is developing an entertainment and consumer products program for the property.
‘Our goal is to tap into girls’ love of horses, the outdoors and adventure with this new television series that will extend the experience beyond the web community,’ comments DIC Ent. chairman and CEO Andy Heyward.
Featuring a blend of CG and traditional animation, Horseland is set in the greatest stable ever, where five girls and two boys have become fast friends through their love of horses. The characters each own unique horses, who are able to talk to each other and the stable dogs as the show explores such concepts as compassion, honesty and cooperation.
DIC will debut Horseland in the U.S. this fall as part of the new CBS branded kids programming block, Secret Saturday Morning Slumber Party.
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