It’s the end of the world as we know it and Sony Pictures Television International (SPTI) wants to profit from it. The studio unit has acquired exclusive international television, Internet, digital sell-through, gaming and mobile rights to Afterworld, a futuristic animated property from Emmy-nominated producer Stan Rogow (Lizzie McGuire) and TV and video-game writer Brent Friedman (Dark Skies). Afterworld consists of 130 two-minute episodes that were originally picked up by Anheuser-Busch’s new broadband network, Bud.TV.
In Afterworld, a technology salesman named Russell Shoemaker wakes up one day to find technology dead and most of the human race missing. Learning to survive in this brave, new world, Russell sets out on foot across the country in search of family members who may or may not have survived. Along the way, Russell pieces together the complex mystery behind the global event while encountering survivors rebuilding society in strange and surprising ways.
Afterworld marks SPTI’s first acquisition to be exploited across TV, web and mobile outlets, and involves SPTI’s distribution, international networks and digital business lines. The installments will be made available as two-minute episodes for digital platforms and 13 half-hours for broadcasters. Dedicated web content will be housed on Afterworld.tv, where visitors will also find back episodes, daily journal entries, community blogs, interactive content applications and online games.
‘Afterworld is just the property SPTI is actively seeking out to propel our mobile and digital content efforts around the world,’ says Marie Jacobson, senior VP of programming and production, international networks, SPTI. ‘Stan and Brent have brought us a concept tailor-made for today’s digital consumer. This is an excellent opportunity for SPTI to cross-stream content across our international mobile, digital and cable outlets and an ideal multi-platform offering for global and regional sponsors.’
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