In conjunction with its April 28 debut of the Disney/Pixar family feature Cars, Starz On Demand is gearing up to present ‘Cars Toon Fest,’ a month-long tribute to the Oscar-nominated pic. The movie will be available on demand in either full-frame or widescreen formats through May 24, and will be accompanied by exclusive bonus material not available anywhere else on television.
The Cars Toon Fest will include On the Set: Cars, is a 14-minute behind-the-scenes look at the making of the hit movie, as well as The Making of the Music, a seven-minute look at the production of the soundtrack featuring John Mayer, Rascal Flatts, Sheryl Crow and Brad Paisley. Other DVD-like bonus materials will include deleted scenes, an epilogue, a song performed by the Cars characters and the Diney/Pixar short films Mater & The Ghostlight, One Man Band and Boundin’.
‘We saw the Cars Toon Fest as a great way to showcase one of the biggest movies we’ll have in our library this year,’ says Jonathan Shair, VP of programming and scheduling for Starz Ent. ‘By highlighting the movie and exclusive materials on Starz On Demand, viewers can enjoy it at their leisure with the opportunity to watch it all again and again.’
Starz Ent., an operating unit of Liberty Media Corp.’s Starz LLC, airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and VongoSM. Cars will debut as the Starz Saturday Premiere feature presentation on April 28 at 9 p.m.
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