Blueprint Ent. today announced the formation of Blueprint Kids, a new business unit to be overseen by Frank Saperstein, the former creative director of PASI (Philippine Animation Studio Inc). As senior VP of animation and children’s programming, he will head up all of Blueprint’s animation and children’s development and production, as well as all related ancillary businesses.

With more than 20 years of industry experience under his belt, Saperstein has worked as a producer, writer and/or executive on more than 350 episodes of television, as well as feature films, pilots, shorts, commercials an dnew media productions. Before joining PASI, he served as a producer, director and development consultant for VH1/MTV Networks. Prior to that, he worked at Matinee Ent., where he served as producer/writer/director of the animated production Kampung Boy, which won Best Television Series at Annecy a few years ago. His other credits include Bob and Margaret (Comedy Central/Global TV), Kong: The Animated Series (Fox Kids/Teletoon), Captain Flamingo (YTV/Jetix) and Ren & Stimpy Show (Nickelodeon/MTV).

Reporting to John Morayniss, Saperstein will be based at the Los Angeles offices of Blueprint, a company that is no stranger to the children’s market. Blueprint has produced such shows as Shoebox Zoo, a co-production with the BBC, and the recently launched animated series Iggy Arbuckle, a co-production with National Geographic, which has been sold to more than 100 territories.