Toei Animation’s popular animated series Digimon Data Squad launched today on RTL2 in Germany. The fifth season of the hit animated series has achieved global success through international broadcast deals with more than 40 countries throughout Europe, North and South America and Asia.
Digimon Data Squad follows the adventures of Marcus and Agumon as they challenge the menacing Digimon from the digital realm as they intrude upon the human world and cause trouble. For their efforts, our heroes are inducted into Data Squad, a special investigation unit called in to ensure planetary safety.
Toei is also developing a licensing program for the latest incarnation of the Digimon series, which has generated approximately $72 million in merchandising sales in Japan alone. Earlier this year, Toei Animation Inc. founded its own in-house consumer products licensing division headquartered in Toei’s Los Angeles offices. The unit is focused on the U.S. market with initial efforts revolving around the Digimon brand.
