Spanish brand management company Elastic Rights has been appointed to handle television, home video, merchandising and licensing rights for National Geographic Television International’s Mama Mirabelle’s Home Movies in Spain, Portugal, Italy and Greece. The property made its broadcast debut last March on CBeebies in the U.K., and has been sold in more than 50 countries, airing in PBS Kids in the U.S., ABC and Playhouse Disney in Australia, and TV Nanny in Russia.
Mama Mirabelle’s Home Movies is a co-production of National Geographic Kids Ent., BBC/CBeebies and King Rollo Films. This preschool introduces children to the animal kingdom’s youngest members through a combination of animation and live-action clips culled from an archive of thousands of hours of National Geographic and the BBC wildlife footage. The series currently consists of 52 11-minute episodes or 26 24-minute installments. There is also a series of eight two-and-a-quarter-minute interactive puzzle games called Monkey Minutes, and eight three-and-a-half-minute music and videos.
Elastic Rights is a marketing and commercial platform specialized in the integrated management of multimedia brands and animated and live-action content for children, teens and families in Portugal, Spain, Italy and Greece. Other properties handled by Elastic include Cookie Jar Ent.’s Caillou, Taffy Ent.’s ToddWorld, Alliance Atlantis’ Lunar Jim, Enoki’s Flash Kicker, Toei Animation’s Zatchbell! and Pretty Cure and Televisa’s Patito Feo.
