Kids throughout Spain will be able to watch the country’s most popular children’s programming outlet for free starting July 1, when Disney Channel Spain launches on Digital Terrestrial TV (DTT). The channel debuted as a pay TV offering in 1998 and will switch to an ad-supported model as Spanish broadcast systems begin to replace their analogue terrestrial digital signals with the (DTT) platform.
‘This is not just important news for Disney Channel, but for the success of DTT in Spain,’ says Jos’ Vila, VP and general manager of Disney Channel Spain. There is a big call for family-appropriate content and making Disney Channel available is an incredibly attractive incentive for families to make the switch over to DTT before the official [2010] date.’
Disney Channel Spain offers such hit kids and family programs as Phineas and Ferb, Hannah Montana, Wizards of Waverly Place, High School Musical and the upcoming Disney Channel Original Movies Camp Rock and The Cheetah Girls One World. The 24-hour outlet is currently the top pay TV channel with kids 4-12, and its audience will grow significantly when the service becomes free offering.
