Little Bird Rights has secured a number of new international broadcast deals for Novel Ent.’s animated series Horrid Henry. In the run up to MIPCOM ’08, the 52×11 show has been picked up by MNet in South Africa, RTP Portugal, Digiturk in Turkey and SVT Sweden. Little Bird holds worldwide television rights to the property outside of the U.K. and Germany.
Commissioned by CITV in the U.K., Horrid Henry centers on a headstrong boy constantly raging against the tyranny of adults, his irritating brother, Peter Perfect, and infuriating girls like Moody Margaret next door. The show is based on the set books written by Francesca Simon and illustrated by Tony Ross. Publisher Orion Children’s Books has sold more than 11.5 million books in the U.K. alone. The tomes are available in 27 countries worldwide, including the U.S., and has been translated into 22 languages.
Broadcast deals had already been secured with Disney Channel in France, ZDF Germany, RTE Eire, RUV Iceland, NRK Norway and YLE Finland. CITV has commissioned a second season, bringing the number of episodes to 104. The second set of 52 installments is slated for delivery in the Spring of 2009. Novel has also signed a DVD distribution deal for the second season with Abbey Home Media Group, and has launched a touring Henry stage show with Watershed Prods., in association with Sheffield Theatres.
