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Decode Sells Super WHY! Into Asia, Oz

Super WHY!, the award-winning literacy building show, has picked up new markets in Asia and Australia.

Decode Enterprises has signed a deal for the show to air on Tooniverse in Korea, TV 12 in Singapore, Astro TVIQ in Malaysia and Indonesia, and Nickelodeon Australia.

The program airs in the United States on PBS KIDS and is produced by Out of the Blue Enterprises in conjunction with Decode, which has worldwide TV rights excluding the United States.

‘There is always a demand for strong preschool programming that balances entertainment with learning, but it’s a challenging genre,’ said Josh Scherba, VP distribution of Decode Enterprises. ‘Super WHY! has a proven track record on channels in the U.S. and internationally and it’s no surprise that further broadcasters are snapping up the show.’

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