NBA superstar LeBron James of the Cleveland Cavaliers is the star of a new series of animated adventures and online comics from Coca-Cola sports-drink brand POWERade and DC Comics. James lends his voice and likeness to King James, a string of serials that takes his on-court prowess to superhero proportions.
“I’ve always been a big fan of cartoons and comics, so seeing the King James character battling fictional foes in an animated series is very cool,” says James. “After reviewing the artwork and recording the voiceovers, it was awesome to see the story come to life.”
POWERade and DC Comics introduced LeBron’s superhero persona in 2004 with a popular print edition of the King James comic. All of the comics can be viewed online at www.us.powerade.com, but the animated mini-movies are available only as premium content to members of the newly launched POWERade Athletic Club, a consumer loyalty program that allows users to customize their membership rewards by collecting codes from specially marked POWERade products. The movies will feature extra chapters that take place between scenes of the comic.
In addition to viewing the animated shorts and exclusive artwork from DC, the POWERade Athletic Club offers sports fans opportunities to win video games, posters, collectors items, athletic gear and more. There’s even a sweepstakes where the grand prize is a trip to New York City to meet James and tour DC Comics, home to such iconic characters as Superman, Batman, Wonder Woman, and the Sandman.
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