DreamWorks Animation and NBC have teamed up for a promotional effort that will run during the upcoming Winter Olympics and spotlight the upcoming film How to Train Your Dragon.
The animation studio has produced seven winter-sports themed custom vignettes that are tied into the film. The shorts debut Feb. 9 and are directed by Dragon executive producer Tim Johnson and narrated by Craig Ferguson.
The clips, which feature humorous variations on winter sports set during the Viking-Dragon games of 1010, will appear across all NBC platforms. Sports highlighted in the clips include snowboarding, bobsledding, ski jumping and speed skating.
How to Train Your Dragon is DreamWorks’ next theatrical release and will will be released in stereoscopic 3D and 2D versions on March 26.
