Turner Broadcasting Systems has inked a two-year deal with digital rights company Premium TV, which will provide a broadband TV platform for Cartoon Network in Europe, the Middle East and Africa. Set to debut in fourth quarter of 2006, SuperCartoonNetwork.co.uk will mark Cartoon Network’s first foray into broadband content tailored to the PC.
The subscription-based site will offer hours of regularly updated content from such Cartoon Network series as Ben 10 and Foster’s Home for Imaginary Friends, as well as archived episodes of hit shows.
“The broadband market is maturing to the stage where there is a real commercial opportunity in offering consumers a true broadband experience,’ comments Casey Harwood, senior VP of Digital Media for Turner Broadcasting Systems. ‘Based on their expertise and talent, Premium TV will play a key role in helping us realise this.”
Usng its DRM technology, Premium TV previously handled digital rights for major sports organizations including Football League Interactive (FLi) and World Rally Championship (WRC). According to company CEO Oliver Slipper, the Cartoon Network deal is significant in that it ushers Premium TV into the entertainment sector.
SuperCartoonNetwork.co.uk will supplement existing site CartoonNetwork.co.uk, which logs more than 30 million page impressions per month, according to Turner.
Leave a Reply