Looking to re-introduce such classic animated characters as Bugs Bunny, Daffy Duck and Wile E. Coyote to a new generation, Warner Bros. has announced a new 26-episode series called The Looney Tunes Show and new theatrical shorts, reports The New York Times.
The half-hour 2D series will debuting in the fall on Cartoon Network and will feature the classic characters living as neighbors and roommates on a modern cul-de-sac. The characters Yosemite Sam, Tweety and Sylvester, Marvin the Martian and Porky Pig will be featured in the series.
The theatrical shorts will feature the return of the Wile E. Coyote and Road Runner matchup and will be made with 3D CGI animation. The first of three approved shorts will be attached in front of the July 30 release Cats & Dogs: The Revenge of Kitty Galore.
Other plans the Times reported for reviving the characters include a video game featuring the Tasmanian Devil, new DVD compilations and an expansion of the website LooneyTunes.com.
The revival effort comes as awareness of the characters among younger audiences and sales of Looney Tunes merchandise have diminished, the Times reports.
Other recent attempts to revive interest in the characters have struggled, with the series Baby Looney Tunes, Looney Tunes: Back in Action and Loonatics Unleashed all failing to generate much interest.
The studio is expecting to announce a premiere date for the new series shortly.
