Warner Bros. Online has announced an initiative to increase the online presence of its Scooby-Doo, Hanna-Barbera and Looney Tunes brands. Starting this month, the studio will add a dedicated Hanna-Barbera web destination, relaunch the Scooby-Doo site and boost content on LooneyTunes.com. Each site will offer new interactive content including broadband video channels featuring classic animated shorts, original downloadable audio content, customized applications, social networking functions, user-generated content, games and more.
Relaunching on Aug. 15, Scooby-Doo.com will offer original audio mysteries that can be downloaded onto computers and portable media devices. There will also be an interactive pet photo gallery with a social networking site, an area for preschoolers, games and exclusive downloads.
The new Hanna-Barbera.com will debut on Aug. 21 with exclusive content for fans of classic cartoon such as The Flintstones, The Jetsons, Yogi Bear, Huckleberry Hound, Space Ghost and Johnny Quest. In addition to games, trivia contests and sweepstakes,the site will feature a broadband channel called Saturday Morning Forever, which will offer two full hours of cartoons per week. Approximately 80% of the programming will be devoted to classic Hanna-Barbera shorts, while the other 20% will be new, original content.
Coming in September, the new and improved Looney Tunes site will enable users to create and download customized images and flash animations of Bugs Bunny, Daffy Duck and the other characters to share on their own web pages. Fans will also have on-demand access to six to eight classic cartoons corresponding to the theme of the month. The company says the site upgrade is the most comprehensive initiative undertaken since LooneyTunes.com went live more than five years ago.
Leave a Reply