Warner Bros. Advanced Digital Services will offer two full hours of Hanna-Barbera cartoons each week via Saturday Morning Forever, a new broadband service of Hanna-Barbera.com. While approximately 20% of the content will be newly generated, the other 80% will be dedicated to classic animation, including The Flintstones, The Jetsons, Yogi Bear, Huckleberry Hound, Space Ghost and Johnny Quest. The cartoons will be available at www.smf-tv.com, where fans can also download screensavers and other goodies at no cost.
‘Saturday Morning Forever aims to bring the classic Hanna-Barbera characters into the online world of today’s teens and tweens,’ says Sam Ades, director of brand strategy for Warner Bros. Advanced Digital Services. ‘Its original content re-imagines the classic Hanna-Barbera cartoons with a nod to the media-savvy teen/tween audience.’
As part of the launch, Warner Bros. is kicking off the ‘Saturday Morning Forever Ultimate Prize Pack’ sweepstakes, which is sponsored by Post Cereal and Sprint. Fans of Hanna-Barbera characters and animated series will be able to go to www.hanna-barbera.com to enter to win a prize pack that includes a Sprint Power Vision Phone FUSIC by LG, a year’s supply of Post Fruity or Cocoa Pebbles Cereal, a plasma-screen HDTV, a DVD Player, the entire Hanna-Barbera cartoon DVD collection and other items worth more than $4,000 in total.
The launch of Saturday Morning Forever is part of Warner Bros. Advanced Digital Services’ comprehensive web initiative for three of its most popular brands: Hanna-Barbera, Looney Tunes and Scooby-Doo. Other new features added to Hanna-Barbera.com include games, quizzes, polls and trivia contests aimed at entertaining kids 12-16.
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