Toymaker Mattel has extended its partnership with Lions Gate’s Family Home Entertainment (FHE), which will distribute the first release in Barbie Fairytopia, the all-new line of computer-animated, direct-to-video features starring the world’s most popular doll. Barbie Fairytopia will launch in March 2005, just in time for the Easter holiday.
FHE has had tremendous success as the distributor of Mattel’s Barbie Princess series of videos, which encompasses the best-selling titles Barbie in the Nutcracker, Barbie As Rapunzel, Barbie of Swan Lake and Barbie as The Princess and the Pauper. That last entry hit stores in September and has already topped charts as the No. 1 kids video purchase this holiday season, according to Nielsen Video Scan.
The Barbie Fairytopia series promises to immerse young viewers in a whole new world for Barbie, one filled with new characters, more colors and magical fantasy adventure. Mattel will support the property with a full line of dolls and other toys based on the movies. The launch will also be backed by the biggest spring media and public relations campaign ever for a Barbie toy and video.
Barbie Fairytopia will be released on DVD and VHS on March 8, 2005, for the suggested retail price of $19.98. The DVD will include such interactive games as Boogie with Barbie and Pixie Hide and Seek.
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