Discreet, maker of the widely used 3ds max animation software and other digital imaging products, has been renamed by parent company Autodesk Inc. Now dubbed Autodesk Media and Entertainment, the division formerly known as Discreet will remain dedicated to providing products and services for entertainment markets including film, video and gaming.
Despite the brand change, Discreet’s dedicated sales, support and product development teams will remain unchanged, according to Autodesk, which has also added a dedicated media and entertainment practice to extend its Autodesk Consulting division. Autodesk Media and Entertainment will be headquartered in Montreal, Canada, where Discreet has been based since Autodesk acquired Discreet Logic in 1999.
Explaining the logic behind the name change, Autodesk chief operating officer Carl Bass comments, "Creating Autodesk Media and Entertainment is more proof that we have a single mission as a company, whether we are serving customers who design our buildings, infrastructure and manufactured products or create the amazing content we see on movie, TV and video game screens."
Martin Vann, VP of Autodesk Media and Entertainment, adds, "By integrating and unifying our brand with Autodesk, we position ourselves to become a more closely aligned division of a billion dollar plus company." In addition to its focus on 3D animation and next generation game technologies, Autodesk’s entertainment business is invested in the 4K digital intermediate process for filmmaking and uncompressed HD programming.
Autodesk Media and Entertainment will have a coming-out party of a sort at the National Association of Broadcasters Convention (NAB) in Las Vegas, happening April 18-21. At the annual event, the company promises to unveil new, state-of-the-art offerings as well as significant enhancements to existing products and solutions.
Leave a Reply