With its latest CG feature, Madagascar, leading the box office, DreamWorks Animation has found another distribution outlet for its animated fare. According to Daily Variety, the studio is teaming with video game publisher Majesco to make features such as Shrek, Shrek 2 and Shark Tale available on Majesco’s Game Boy Video format later this summer.
While a number of film studios are releasing product on special video discs that play on Sony’s new PSP handheld gaming device, DreamWorks is the first to offer feature-length productions on standard Game Boy cartridges. Previous Game Boy Video releases have been limited to half-hour installments of popular animated TV shows.
The movies are expected to retail for around $20, the standard DVD price. Should Shrek, Shrek 2 and Shark Tale manage to make a splash with the tens of millions of Game Boy users worldwide, Madagascar and other DreamWorks releases are sure to follow. Majesco is reportedly courting other studios for animated content as well.
Despite the popularity of the PSP, Nintendo still holds the biggest piece of the handheld gaming market. Initially designed for the Game Boy Advance, Game Boy Video titles are also compatible with Nintendo’s popular new DS handheld unit, which has seen more than 1 million units sold in North America alone.
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