Alliance Atlantis Communications has secured broadcast deals with TF1 in France and Telecinco in Spain for its CG-animated children’s property, Dragon Booster. The series will launch on TF1 Sept. 21, and Telecinco in January of 2006.
Conceived by The Story Hat, Dragon Booster takes place in a world where humans and dragons co-exist and dragon racing is a popular sport. The show follows the adventures of Artha Penn, an ordinary teenager who is charged with saving the world when he is chosen to ride Beaucephalis, the dragon of legend.
Dragon Booster has already launched on ABC Family/Toon Disney in the U.S., CBC and VRAK TV in Canada, BSKYB and Five in the U.K. and ABC TV in Australia. The show most recently debuted on Jetix, Latin America this month. On the marketing side, Alliance Atlantis has granted a worldwide master toy license to JAKKS Pacific, and has lined up deals with Konami for videogames, Hyperion Books for Children for publishing, and Extreme Concepts for apparel.
Based in Toronto, Canada, Alliance Atlantis Communications (www.allianceatlantis.com) is celebrating its 10th anniversary as a specialty broadcaster. The company co-produces and distributes a limited number of television programs, including the hit CSI franchise, in Canada and internationally. It also holds a 51% limited partnership interest in Motion Picture Distribution LP, one of Canada’s leading motion picture distribution entities.
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