Former Cinar Corp. president and CEO Stuart Snyder has been appointed general manager of GameTap, Turner Broadcasting System’s unique broadband entertainment network offering downloadable video games and other content. Based in Atlanta, Snyder will manage the marketing, programming, development and distribution of GameTap, set to launch in October.
“GameTap represents a major new initiative for Turner Broadcasting, introducing to the world a bold and progressive entertainment programming platform,” Snyder comments. “With the formidable resources and support being allocated by Turner, we will be dedicated to establishing nothing less than the global benchmark for game play.”
Snyder was instrumental in Cinar’s successful turnaround and sale to ex-Nelvana toppers Michael Hirsh and Toper Taylor, who renamed the company Cookie Jar Ent. last year. Before that, he co-founded New York-based Turnstile Ent., which creates and produces family programming such as Clifford the Big Red Dog LIVE and the soon-to-be-released toddler DVD series Baby Road Trip. Snyder, who also will continue to be a board member of Turnstile.
Snyder began his professional entertainment career at MGM/UA as head of the Non-Theatrical Division and later moved to its Home Entertainment Division. He later built the hugely successful home entertainment division for Turner Broadcasting, before moving on to serve as president of USA Home Entertainment and president and COO of WWF Ent.
GameTap will offer subscribers an “all-you-can-play” gaming service on their PCs via broadband connection. To access GameTap, players securely download and install Turner-developed client software from www.gametap.com.
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