Children’s entertainment company 4Kids Ent. Inc. has picked up exclusive worldwide licensing rights to Animation Collective’s yoga-inspired kids’ series YoMonkeys. In addition to handling the global marketing, promotional and licensing initiatives, 4Kids will control U.S. broadcast and web rights for the short’format, health-oriented cartoon show.
YoMonkeys consists of 52 interstitial-length episodes that teach children the basics of yoga, an increasingly popular activity that promotes flexibility and overall fitness. The property is the brainchild of Animation Collective’s Larry Schwarz, creator of the new anime-inspired series Kappa Mikey, which premieres Feb. 25 on Nicktoons.
New York-based Animation Collective and 4Kids Ent. plan to develop a comprehensive licensing and marketing program for YoMonkeys, which further augments 4Kids Ent.’s recently launched Healthy 4Kids website (www.4Kids.TV/healthy/). The new platform is dedicated to educating children of all ages about the importance of healthy eating and physical activity.
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