DreamWorks Animation Marketing Goes to Press

Terry Press, who has been marketing head of DreamWorks SKG for the past 10 years, is joining DreamWorks Animation as its worldwide head of marketing. Press will oversee all marketing and serve as the senior liaison with the marketing team at Paramount Pictures, which recently acquired DreamWorks and is responsible for the distribution and marketing of DreamWorks Animation releases.

Press will have her work cut out for her with a busy slate of upcoming toon features, including the Aardman collaboration Flushed Away and the Jack Black starring vehicle Kung Fu Panda. Other candidates in development include an adaptation of Cressida Cowell’s children’s book, How to Train Your Dragon, an adaptation of vintage comic-book property Rex Havoc, an alien invasion yarn titled It Came From Earth!, and a road-trip movie titled Route 66, co-written by Shrek co-director Conrad Vernon and comedian/actor Harlan Williams.

To date, DreamWorks Animation has released a total of eleven animated feature films, including Antz, Shrek, Shrek 2, Shark Tale, Madagascar and Wallace & Gromit: Curse of the Were-Rabbit. Paramount will release the studio’s latest computer-animated movie, Over the Hedge, on May 19.

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