From stationary to stop-motion’Sanrio’s Hello Kitty brand is headed to the small screen with a new clay-animated series, according to the AFP news service. Hello Kitty Stamp Village will reportedly air first in 15 countries in Asia, Europe and North America.
The 26-episode series will revolve around the title feline and other Sanrio characters including red-hooded rabbit My Melody and mischievous penguin Bad Badtz-Maru. The $1.3 million show is being aimed at a worldwide market and is being produced in a style that can easily be dubbed into various languages. No word yet on who will handle the animation work.
A South Korean investment firm and production company has put up 70% of the show’s production budget, while the other 30% is covered by Sanrio. The company first introduced Hello Kitty to the cmsumer products market in Japan in 1974 and has seen the licensing program grow to include more than 50,000 different products.
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