Buena Vista International Television (BVITV) has teamed with free-to-air satellite broadcaster MBC to establish a Disney-branded block in the Middle East. Dubbed Disney On 3, the new hour-long segment on kid channel MBC 3 will significantly increase the presence of Disney animation on Middle Eastern television with a potential reach of 60 million households.

Disney on 3 will air Saturday through Wednesday at 2 p.m. KSA time and will feature the hit shows Disney’s Kim Possible, Disney’s Lilo & Stitch: The Series, Disney’s Recess, Disney’s The Legend of Tarzan, and Disney /Pixar’s Buzz Lightyear of Star Command. MBC has also acquired BVITV’s Playhouse Disney series Mickey Mouse Clubhouse and Little Einsteins. The deal will give young viewers in the region their first opportunity to see these learning-based preschool programs.