Having conquered the world of animation with a 4 KidsTV series and a line of direct-to-DVD features, MGA Ent.’s best-selling girls’ lifestyle brand, BRATZ, is being adapted as a live-action theatrical feature. The endeavor has teamed MGA with Avi Arad Prods. and Crystal Sky Pictures, who have commissioned a screenplay and plan to start production in Los Angeles in late fall of 2006.
Tentatively titled BRATZ, the feature will be financed by Crystal Sky Pictures. MGA’s Isaac Larian, Crystal Sky’s Steven Paul and Arad will produce with Crystal Sky Pictures president Benedict Carver serving as exec producer.
Arad, who is also president of Marvel Ent. and producer of such blockbusters as the Spider-Man franchise, says the doll industry was one of his first loves. “BRATZ allows me to revisit the girl’s business,’ he comments. ‘The BRATZ attitude and character will make an exciting and inspirational live-action feature.”
Crystal Sky founder Paul, creator of the Baby Geniuses franchise, is also working with Arad and Marvel Studios on the major motion picture Ghost Rider, based on a Marvel comic and starring Nicholas Cage. Directed by Mark Steven Johnson (Daredevil), the film about a motorcycle stunt driver turned supernatural avenger is currently in post-production. Also in the works at Crystal Sky is a Rob Schneider comedy titled Big Stan.
Since launching in June of 2001 with a line of fashion dolls, BRATZ has become one of the world’s leading girls’ lifestyle brands, boasting more than 400 licensees worldwide. The toys, video games and various other consumer products are distributed in more than 65 countries. For more information go to www.mgae.com and http://www.bratz.com.
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