Massive Kids’ Net in the Works

Scholastic, NBC Universal, Corus Ent., Classic Media/Big Idea and ION Media Networks are joining forces to launch Smart Place for Kids, a new multi-platform children’s programming network. Bilingual content from the combined libraries will be made available over ION’s nationwide web of 60 broadcast stations, the NBC and Telemundo broadcast networks and an all new, dedicated 24/7 digital broadcast channel. The September 2006 launch will also include video-on-demand services and a branded website.

The coalition was spearheaded by ION Media Networks (formerly PAX TV), which will own a 51% stake in the new kid net while the other participants take equal shares of the remaining 49%. The venture will be managed by a board consisting of all partners.

‘We saw an opportunity in the kids category for a strong coalition of committed partners with a vision of making television a trusted destination for children and families,’ says ION CEO Brandon Burgess. ‘As an independent broadcaster, we want to step out in front to make television a better place and be a multi-platform leader.’

“By joining with ION, Scholastic, Classic and Corus Entertainment in this new children’s programming venture, NBC Universal has accomplished the dual goals of getting back into the business of supplying children’s television programming and ensuring that the NBC and Telemundo children’s programming blocks are populated with shows that are educational, informative and at the same time entertaining,” adds Jeff Zucker, CEO of NBC Universal Television Group.

While ION brings Smart Place for Kids blocks to its analog television stations, NBC and Telemundo will dedicate their Saturday morning lineups to the partnerships’ children’s programming. Telemundo, which will start carrying Smart Place in October, will also add a Sunday morning block in January. Programming will consist of both custom-produced content and library titles, with Classic Media/Big Idea, Scholastic Media, Corus’ Nelvana and NBC Universal contributing more than 1,000 half-hours of animated and live-action kid fare. Each partner will produce one original series per year. More details on programming and scheduling are expected soon.