Nelvana’s Pandalian Gets Pan-platform YTV Launch

Canada’s YTV will debut Nelvana’s new animated fantasy-adventure series, Pandalian, on-air, online and on-demand this summer. Young viewers will get a sneak peek at a full half-hour episode on the show’s official web site on June 7. The series will then premiere in its regular YTV timeslot on Wednesday, July 5, at 3:30 p.m.

Pandalian follows the comical, epic misadventures of a humble panda named Toby, who is anointed The Chosen One by a frivolous fairy princess and tasked with saving his donut-shaped planet from the clutches of an evil king. YTV will air a promotional spot to support the online sneak peek as the first episode simultaneously debuts on video on-demand (VOD).

‘As part of Corus Entertainment’s continuing strategy to offer kids the content they want, when they want and on the platforms they want, Nelvana and YTV have devised a launch plan for Pandalian that is unrivalled in the Canadian kids television industry,’ says Phil Piazza, VP of programming for Corus Children’s Television. ‘As the story unfolds, we’ll begin to add further creative to expand the brand’s online world, including interactive games, downloads, e-cards, personality quizzes, coloring pages and themed clips.’

Pandalian is a co-production of Fuji Creative Corp., Planet Inc. and TVbean, licensed by FUNimation Prods. Ltd. and Nelvana International Ltd. Nelvana is is building a licensing program for the brand, and will meet with prospective licensees at the New York International Licensing Show in June. YTV and Nelvana are both owned by Canadian media and entertainment company Corus Ent,

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *