Seth McFarlane’s Stan Smith may be the all-American family man, but he’ll soon be popping up on cell phones in the U.K. Mobile video provider Player X has secured exclusive U.K. distribution rights to the animated FOX series American Dad, and plans to bring the property to mobile users in other parts of Europe in the near future.
Given the title and its culturally specific in-jokes, it will be interesting to see how American Dad travels overseas. However, the show’s less than subtle jabs at the U.S. government and its satirical dissection of the American family may peak enough interest to have Europeans dialing it up in record numbers.
The American Dad video clips will be available for download on all mobile networks as Player X positions itself as a major player in the global mobile video market, which generated nearly $550 million in revenues in 2005 and is expected to exceed $14 Billion by 2010 as Europe and the U.S. catch up with Asia in their consumption of mobile content.
Other properties recently acquired by Player X include Jetix’s animated series, Pucca, a toon web series titled Jonny Internet and the award-winning, live-action short film Killer Klaus. On the gaming side, the company had a hit with its Wallace & Gromit: The Curse of the Were-Rabbit game and has nabbed an exclusive mobile license for the upcoming Miami Vice movie.
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