Charlotte, North Carolina-based edutainment company Educational Adventures has hired prominent licensing and marketing industry consultant Rafe Offer to represent the company’s animated Danger Rangers brand as chief licensing officer. Offer previously served as director and brand manager at Walt Disney Consumer Products, where he helped to grow sales from $50 million to $800 million for such properties as Mickey Mouse and Winnie the Pooh.
‘Rafe Offer is a consummate licensing and marketing executive whose incredible track record of success in launching and expanding high-profile brands across the spectrum of consumer categories will play a significant role in the continued expansion of the Danger Rangers brand,’ says Educational Adventures CEO Mike Moore.
Offer joined Disney after serving as director and manager of global marketing and licensing innovation at The Coca-Cola Company. He was also part of the executive team leading the global licensing business for Diageo Plc., where he created global licensing programs for such well-known brands as Guinness and Johnnie Walker.
Educational Adventures’ flagship brand, Danger Rangers is an award-winning, original, animated television series that employs a colorful cast of animal characters, comedic action-adventure stories and catchy songs to empower children to make better safety decisions. The show currently airs on public television and various VOD systems. A complementary book and DVD series are available at retailers and online shopping sites.
Led by executive producers Howard Kazanjian, a producer on Star Wars: Episode VI’Return of the Jedi, and Larry Huber, exec producer of Powerpuff Girls and Dexter’s Laboratory, the Danger Rangers creative team has collectively won more than 100 Emmy and Oscar awards, according to the company. Educational Adventures established the Media for Family Foundation and develops strategic campaigns with for-profit and not-for-profit entities to support childhood injury prevention. For more information, go to www.DangerRangers.com.
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