Aardman Animations has launched its own mobile TV channel on the Orange TV service. Each week, the company behind Wallace & Gromit, Chicken Run, Creature Comforts and Angry Kid will update a video loop of its own content and additional animation acquired from producers in Britain and abroad.
Mobile distribution is nothing new to Aardman, which is selling more than 10,000 video clips a day over various mobile networks. The company hopes the Orange deal, brokered through its mobile agent, Crucible Media, will entice even more people to download animation on their cell phones and other handheld devices.
Last spring, Orange became the first U.K. operator to launch mobile TV and will be the first to launch a dedicated Aardman Animations channel. Aardman plans to launch initiatives with other operators in the U.K. over the coming months and discussions are underway for distribution in other territories. Aardman has developed its own mobile content production capability and is producing the entire service in house.
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