Dead Rising Anything But D.O.A.

Gamers are enjoying an early Halloween treat with Capcom’s Dead Rising, a zombie survival game that has shipped more than half a million units for Xbox 360 in its first two weeks at retail. The Mature-rated title, Capcom’s first release for Microsoft’s next-gen console, debuted on Aug. 8 in North America and is scheduled to arrive in Europe on Sept. 8 and japan on Sept. 28.

Dead Rising is an action-horror game that casts players in the role of Frank West, an overly zealous freelance photojournalist who winds up trapped in a small suburban town completely overrun by zombies. He seeks refuge in the local shopping mall and spends the next 72 hours trying to unravel the mystery behind the catastrophe and survive the dangerous swarm of undead foes. Golf clubs, baseball bats, cash registers, music CD and hundreds of other objects typically found in a mall can be used as weapons, while additional outfits are available as free downloads in the Xbox Live Marketplace.

“Response to Dead Rising from the trade, press and consumers has been tremendous,” says Charles Bellfield, VP of marketing for Capcom Ent. “The success of the game is a result of Capcom’s recognition of Xbox 360 system’s possibilities and starting development early on in order to deliver such a high-quality game.”

Dead Rising is the fastest-selling Xbox game for Capcom, whose past successes include such franchises as Resident Evil, Street Fighter, Mega Man, Viewtiful Joe, Devil May Cry and Onimusha. Headquartered in Osaka, Japan, the company maintains operations in the United States, United Kingdom, Germany, Tokyo and Hong Kong. More information is abailable at www.capcom.com.

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