Madden NFL 07 Kicks Off

One of the most successful video games in history gets an update today with the eagerly awaited release of EA Sports’ Madden NFL 07 for Xbox 360, Xbox, PlayStation2, PSP, GameCube, Nintendo DS, GameBoy Advance, and PC. The Madden NFL titles have to date sold more than 51 million copies, making it the top-selling franchise in the U.S. That status is sure to be cemented with this 17th version of the gridiron game.

Since the Xbox 360 is the only next-generation game console on the market at the start of football season, users of the Microsoft machine will get an exclusive look at the amped-up version of the game. The title boasts a more authentic running game enhanced by innovative blocking controls and a highlight stick that allows player-specific running styles and moves to match those of their real-life counterparts in the NFL. Other new features include Mini-Camp, complete with a create-a-player function; Hall of Fame Mode; Madden Gamer Level and Xbox Live online integration.

To celebrate the launch, EA has declared today, Aug. 22, Madinoliday. In addition, NFL greats Jerry Rice, Warren Moon and Marshall Faulk surprised the small town of Madden, Miss by giving away free Xbox 360 units to all 76 residents during a special ceremony that attracted hundreds of families from surrounding communities. More information on the game can be found at www.easports.com/madden07.

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