U.K.-based Entertainment Rights Plc. (ER) will be spending a lot more time with a certain leggy blonde thanks to a multi-year, multi-picture distribution agreement with toymaker Mattel. The long-term deal will see ER distribute the entire animated Barbie home video franchise in the U.K./Eire, and handle television rights on a multi-territory basis.
ER and Mattel first teamed for the 2001 release of the very first CG-animated Barbie feature. Over the years, a total of eight titles were released through ER’s home entertainment label, Right Entertainment, selling more than 12 million units. The latest offering, Barbie in The 12 Dancing Princesses, was released on Sept. 19, debuting at No. 3 on the sales charts.
ER’s international television sales team has licensed Barbie programming to more than 170 countries worldwide. The latest agreement covers up to six additional new movie release, bringing the number of Barbie films licensed to ER to 15.
Leave a Reply