With an all-new CG-animated feature hitting theaters on March 23, the Teenage Mutant Ninja Turtles are ready to make another assault at retail as well. In mounting a massive licensing program, 4Kids Ent. has teamed with some major players in the toy, interactive entertainment, publishing and apparel industries. Among them, Playmates Toys has been names master toy licensee and Ubisoft will make video games based on the jump-started franchise.
Titled TMNT, the upcoming feature from Imagi Animation Studios, Warner Bros. Pictures and The Weinstein Company rejoins Leonardo, Michelangelo, Donatello and Raphael after they have defeated arch nemesis Shredder and have grown apart as a family. But when strange things begin to brew in New York City, rat sensei Splinter gets the band back together to stop Tech-industrialist Max Winters from taking over the world with his army of ancient monsters.
Simon & Schuster will handle publishing efforts based on the film and Giant has signed on for apparel. In addition, more than 35 world-renowned companies have licensed rights to the property in such categories as food & beverage, health & beauty, home furnishing, stationery & paper and electronics.
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