Warner Home Video has pacted with The Mall Television Network (MTN) to offer highlights from animated and live-action movies and specials at shopping malls across the U.S. this holiday season. As kids and parents wait to have photos taken with Santa between Thanksgiving and Christmas, they will be entertained by footage from such Yule Tide favorites as The Polar Express, How The Grinch Stole Christmas, Bah Humduck: A Looney Tunes Christmas, Toot & Puddle: I’ll be Home for Christmas, Molly: An American Girl on the Homefront and A Christmas Story.
Dubbed the “Warner Bros. Holiday Showcase,” the ad-supported program is comprised of three specials, each culminating with a segment featuring talent interviews and behind-the-scenes footage about the making of Robert Zemeckis’ Polar Express, which has just been re-issued on DVD for a limited time. The specials will be displayed on large format plasma screens, which MTN is sending out to participating “Santa Claus” photo franchise sites affiliated with the North Pole Network and Worldwide Photography.
Based in Norwalk, CT, The Mall Television Network Inc. provides information, advertising and entertainment on broadband digital networks to malls across the nation. The company currently has exclusive digital and interactive advertising rights in 41 regional malls.
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