Comedy Central is making room in its programming schedule for Lil’ Bush: Resident of the United States, an animated show that started as a series of shorts on Amp’d Mobile. Created and co-produced by comedy writer/producer Donick Cary, Lil’ Bush is scheduled to launch in 2007 and marks the first time that Comedy Central has developed a series based on a property created for mobile platforms.
Lil’ Bush: Resident of the United States follows the adventures of a young George Bush and tyke versions of his White House posse, including Lil’ Condi, Lil’ Rummy and Lil’ Cheney. Likened to the Lil’ Rascals with access to the bomb, the mischievous Washington brat pack get into trouble and square off with such rivals as like Lil’ Kim Jong Il and Lil’ Saddam Hussein. The shorts debuted on Amp’d Mobile on the first of September and quickly became the most downloaded offerings on the network. The series pilot was also the top-rated video viewed on Break.com throughout the month of September.
Those who have been following the exploits of Lil’ George on their cel phones will be able to catch the regular series first on Comedy Central and then on the network’s Amp’d Mobile channel, which will also provide access to phone wallpapers and character voicetones.
“Comedy Central’s pick-up of our first original project truly validates our commitment to quality content and we look forward to expanding our original programming lineup with the all-comedy network, Donick and other top Hollywood producers,” says Seth Cummings, senior VP of content development and programming for Amp’d Mobile.
‘Lil’ Bush is one of the most innovative projects we’ve seen and a welcome addition to Comedy Central’s line-up,” adds Lauren Corrao, exec VP of original programming and development for the cable network. ‘Comedy Central is one of the leading networks in developing and producing original digital content and we will continue to delve further into this expanding medium to create multi-platform programming.”
Through its online contest, ‘Test Pilots,’ Comedy Central is fostering the development of other internet and mobile properties that may eventually get series pick-ups for television. The first pilot selected for development and distribution on the network’s Motherload broadband channel is Wade Randolph’s Awesome Friends, a quirky toon about a dog-and-cat odd couple.
Leave a Reply