Viacom’s MTV Networks (MTVN) has created MTVN Mobile Media, a new unit dedicated to expanding the company’s mobile entertainment business. Responsible for managing mobile partnerships and content distribution, the branch will support the teams at the individual MTVN brands in developing a wide portfolio of mobile content and applications, including original animation and extensions of hit shows including Nickelodeon’s SpongeBob SquarePants.
Greg Clayman has been tapped to head MTVN Mobile Media as senior VP, reporting to MTVN Global Digital Media head Mika Salmi and MTVN Affiliate Sales and Marketing president Nicole Browning.
“Our audiences lead an on-demand lifestyle and our brands deliver the best pop-culture, music, comedy and entertainment programming on the handset,” comments Salmi. “With MTVN Mobile Media, we’re poised to deliver even more compelling mobile content and further deepen our connection with our viewers.”
MTVN publishes more than 600 clips and 30 hours of video per month in the United States alone, across all major carriers. Globally, the company has partnered with 68 carriers to reach more than one billion subscribers. Original animated content includes the series Usavitch and Lightman from Flux in Japan, and MTV International’s Wulffmorgenthaler.
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