Some carol-crooning classic cartoon stars helped Kids’ WB! on The CW post season-high ratings on Saturday, Dec. 9. Featuring such Warner Bros. favorites as Superman, Scooby-Doo and the team of Tom and Jerry, Super Sing-A-Long holiday promotion helped the leading Saturday morning kids outlet to its best day of ratings since its 2006-2007 season premiere.
Citing Nielsen Media Research, Warner announced that ratings for the Kids 2-11 demographic rose by 11% over the previous week and the same weekend last year. The Saturday block drew a 2.0 rating and 8 share, thanks in part to a spike in viewership among girls aged 2-11.
‘This week’s ratings surge was particularly satisfying for the success of our creative holiday promotion and as a testament to the popularity of our programming and its strong mix of classic and new characters in contemporary, entertaining situations,’ says Betsy McGowen, senior VP and general manager of Kids’ WB! ‘We’ve experienced incremental ratings increases as the season has progressed and, after seeing this week’s numbers, we’re confident of continued growth as the season continues.’
The new series Tom and Jerry Tales and Shaggy and Scooby-Doo Get A Clue! scored their highest ratings of the season, each pulling an 11 share in their respective timeslots by attracting 25% more viewers over the previous week. Also scoring their best numbers of the season, Johnny Test and Loonatics Unleashed drew 2.4 million and 1.7 million viewers, respectively.
Kids’ WB! on The CW is also the broadcast home for such hit animated series as Pok’mon, Yu-Gi-Oh!, Xiaolin Showdown, The Batman, Jackie Chan Adventures and ‘Mucha Lucha! Gigante. Kids and their parents can find more information on programming at www.KidsWB.com.
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