Sandrine Pechels de Saint Sardos has been named VP of distribution for production and distribution company Bejuba! Ent. Reporting to company president Tatiana Kober, she will assist with the development of Bejuba!’s sales strategies while also working to develop and implement plans that will expand new and existing business opportunities.
Pechels de Saint Sardos most recently served as vice president of program distribution for Classic Media. Based in New York, she will be directly responsible for Bejuba!’s international sales of television, home entertainment, digital, publishing and licensing & merchandising initiatives.
‘I am extremely pleased to have Sandrine join the company,’ says Kober. ‘Her extensive background in program distribution and development are invaluable. She will be an asset to the company’s growth and I look forward to working with her in expanding Bejuba’s! program library as well as securing new and exciting strategic co-production partnerships.’
Prior to joining Classic Media, Pechels de Saint Sardos was senior director of business development and sales for Sunbow Ent., New York, and remained with the company through its Sony Wonder and TV-Loonland transitions. There, she was responsible for international sales efforts of the Sunbow catalog, and also established the strategic direction for the company’s creative slate of programming, bringing projects from development into co-production and production.
Bejuba! Ent. focuses on bringing production partners together, closing gap financing and helping to implement distribution initiatives. The company currently distributes such internationally recognized properties as The Amazing Adrenalini Brothers for partners Pesky and Studio B Prods., and The Likeaballs for Animated Adventures and Pictures. In the works with partners Snowden Fine and Studio B is Ricky Sprocket-Showbiz Boy, an animated series slated to debut this year on Nickelodeon.
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