On the heels of its MIPCOM debut, the new animated series Horseland from global brand management company DIC Ent. has been racking up sales around the globe. DIC announced that it has finalized key broadcast and home entertainment distribution deals in Europe, the Middle East, Central America and Benelux. The show for kids 6-11 airs in the U.S. during CBS’s branded kids programming block, KOL’s Secret Slumber Party.
Featuring a blend of CG and traditional animation, Horseland is set in the greatest stable ever, where five girls and two boys have become fast friends through their love of horses. The characters each own unique horses, who are able to talk to each other and the stable dogs as the show explores such concepts as compassion, honesty and cooperation.
In Europe, DIC has signed broadcast deals with ZDF/KiKa in German-speaking Europe, France 5/Teletoon in France, TV2 in Norway, SVT Digital Channel in Sweden, Jetix in Holland, VT4 in Belgium, TG4 in Ireland, S4C in Wales and Alter TV in Greece. Horseland will debut in the Middle East on Spacetoons (pan-regional) and Saran in Turkey, and in Central America on Panama’s Medcom. DIC has also sewn up home entertainment deals with Scanbox in Scandinavia, ZDF for German-speaking Europe and FMG for Dutch-speaking Benelux.
Horseland began as a persistent web community at www.horseland.com, a site that attracted 2.4 million registered users. At the site, kids can interactively buy, sell, breed and train virtual horses and compete with other members. Since DIC re-launched the web community last year to incorporate characters from the show, the site now boasts more than three million player accounts.
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