EA Chicago Taps Softimage for 3D Pipeline

Electronic Arts’ Chicago studio has partnered with Softimage Co., a subsidiary of Avid Technology Inc., to dbuild a 3D game development pipeline built on SOFTIMAGE|XSI software. The 3D modeling and character creation package will be used to create high-definition games for next-generation consoles.

Softimage XSI is built on a unique Gigapolygon core, which is designed to manage the 64-bit, high-polygon-count 3D characters and environments needed in HD games. According to Softimage, the XSI-powered workflow will enable game development professionals at EA Chicago to collaborate on complex projects and raise the bar in creating realistic game experiences.

“EA Chicago is working with Softimage on this effort to explore new technologies to develop a new generation workflow model,’ says Scott Cronce, VP and chief technology officer, worldwide studios for EA. ‘Both companies are excited about the opportunity and expect this project to generate efficiencies in pipeline speed and iteration.”

‘Our mutual goal is to create a workflow model that benefits the artist and we’re pleased that EA Chicago is adopting cutting-edge solutions from Softimage to work with its internal technology,’ adds Marc Stevens, VP and general manager for Softimage. ‘We look forward to seeing the amazing content and, ultimately, the games that EA Chicago creates utilizing this newly developed workflow.’

One of the largest game producers and publishers in the world, Electronic Arts is headquartered in Redwood City, Calif. and markets its products under the brand names EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2006, the company posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA Chicago has produced a number of hit titles including the EA SPORTS Fight Night series and the soon-to-be released Def Jam: ICON.

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