Smallville Animated for Phones

A six-episode animated wireless series titled Smallville Legends: The Oliver Queen Chronicles premieres today, Jan. 18, through a partnership between The Warner Bros. Television Group, The CW Network and Sprint. Based on The CW’s hit television series Smallville, the series is created expressly for mobile phones and broadband platforms and is available exclusively on the Sprint TVSM mobile video service

Smallville chronicles the adventures of a teenage Clark Kent, who will one day go on to become Superman. The series recently introduced the character of Oliver Queen, who arrives in Smallville to continue his covert quest for justice as the bow-and-arrow-toting superhero Green Arrow. Smallville Legends: The Oliver Queen Chronicles will explore the character’s back-story and his history with the villainous Lex Luthor.

This is the first time Warner Bros. and The CW have created original animated content to help market Smallville. New episodes will launch each Thursday and will remain exclusive to Sprint for the six-week duration of the series. The installments will then be steamed online at www.CWTV.com starting on February 22.

‘Our goal at Warner Bros. Television is to look for unique, innovative ways to entertain and engage our fans, resulting in a deeper connection to our shows and providing value to our broadcast partners,’ says Lisa Gregorian, exec VP of worldwide marketing for Warner Bros. Television Group.

‘This is another example of how The CW is delivering on its promise to deliver original, new content to our young audience via multiple platforms,’ adds Rick Haskins, exec VP of marketing and brand strategy for The CW. ‘We will continue to work with our studio and sales partners to whet the appetite of our passionate fans for more CW programming.’

Sprint Vision subscribers can watch the two- to four-minute animated episodes of Smallville Legends: The Oliver Queen Chronicles by texting GREEN to the number 7000 on their phone (standard text message and wireless data rates apply). The link provided will also connect fans to a bank of additional Smallville-related wireless content that includess downloadable images and show playlists from the Sprint Music Store.