RDF Rights (RDFR), part of the RDF Media Group, has picked up international television and DVD rights to the upcoming children’s show Yo Gabba Gabba! Produced by W!LDBRAIN and The Magic Store, the series will commence production in April.
Hosted by DJ Lance Rock (Lance Robertson),Yo Gabba Gabba! will feature animated sebments, puppet characters, real kids and special guests as the show highlights simple life lessons and universal experiences in the lives of preschoolers. Puppets Muno the red Cyclops, Foofa the pink flower bubble, Brobee the green little one, Toodee the blue cat-dragon and Plex the robot all sing, play and dance as soon as they hear the magic words, ‘Yo Gabba Gabba!’
RDFR will handle sales of all free television rights outside North America and all pay television and home video sales outside of the U.S., U.K., Ireland and Italy. The company will also manage licensing and merchandising rights for the property in such categories as apparel, home furnishings, music and publishing outside of North America.
W!LDBRAIN and The Magic Store have signed a broadcast deal with Nick Jr., which has ordered 20 episodes of Yo Gabba Gabba! and plans to begin airing it in the U.S. this fall.
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