MTV Networks Kids and Family Group has teamed with Amp’d Mobile to offer programming from cable outlets Nickelodeon and The N on new Amp’d TV channels beginning this week. Offerings will include a SpongeBob SquarePants channel, which is set to debut in second quarter of this year and is aimed at the 18-25 crowd
The SpongeBob channel will feature full-length episodes from the top-rated cable show for kids. In addition, Nickelodeon Mobile on Amp’d Live will provide short form clips, ranging from 30 seconds to two minutes in length, from such hit animated shows as Avatar: The Last Airbender, The Fairly OddParents, Jimmy Neutron: Boy Genius and Catscratch, as well as the live-action tween hits Just Jordan and Drake and Josh. The N Mobile content will feature clips, behind-the-scenes content, sneak peaks and webisodes from Degrassi: The Next Generation, Instant Star, South of Nowhere and Beyond the Break.
MTV Networks and Amp’d Mobile recently announced a development deal that will have the companies will create and distribute programming made specifically for the handset. Original content from such MTV Networks channels as MTV, mtvU, VH1, Comedy Central, Spike TV and Logo will be featured on Amp’d TV, Amp’d Mobile’s 24/7 TV service.
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