Aardman Animations and Enable Interactive have created a new Interactive portal for Kids at www.webbliworld.com. Commissioned by WebbliWorld Ltd., the virtual world was designed and developed by Aardman, the U.K. animation entity behind the Wallace and Gromit shorts and feature film, as well as DreamWorks Animation’s Flushed Away and the hit animated series Creature Comforts and Shaun the Sheep.
WebbliWorld is the brainchild of owners Justine Maunder and Camilla Whitby, who both have years of experience in television and advertising in the U.K. The website features animated films starring brand new characters, as well as interactive games and adventures set in a whimsical world. The next phase of development will bring a comprehensive search engine and a social networking community to the mix.
Puffin Books and The World Wildlife Fund have come on board as sponsors of the site, which will have numerous tie-ins to advertising clients that will sponsor different sections of the virtual world.
