Proving once again that there’s more money to be made in the home video market than at the box office, DVD and VHS sales of DreamWorks’ Shrek and Shrek 2 have surpassed the huge grosses the films reaped at move theaters worldwide. Animation SKG and DreamWorks Home Entertainment report that the 3D animated franchise has generated more than $1.6 billion since its record-breaking inaugural home video launch in 2001.
Shrek 2, 2004’s top grosser and the third highest grossing feature film in U.S. history, has sold more than 37 million units worldwide since its home vid launch in November of 2004. Domestically, the title brought in $458 million in home video retail revenue and has also smashed records abroad. It is on track to become the biggest home video release of all time in Australia, New Zealand and Mexico, and the best-selling DVD of all time in Brazil and the U.K.
Worldwide box office receipts for Shrek and Shrek 2 totaled roughly $1.3 billion. Combined with the DVD and VHS sales, the phenomenal take was largely responsible for the success of DreamWorks Animation’s initial public offering in October or 2004.
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