Play Along, a division of JAKKS Pacific Inc., has been named the master toy partner for Big Tent Ent.’s Japanese animated character and viral sensation Domo. The long-term agreement gives Play Along the North American licensing rights to develop a wide range of toy products including plush dolls and molded plastic figures aimed ant tween and teen consumers. The merchandise will initially roll out to specialty retailers this fall in conjunction with Domo’s U.S. television debut on Nickelodeon’s Nicktoons network and its worldwide bow on Nickelodeon International.
The stop-motion-animated Domo character became a cultural icon following his first appearance in 1998 as the mascot for Japanese public broadcaster NHK. He has since showed up more than 100 promotional spots, 600 products and a licensing campaign with merchandise generating tens of millions of dollars in Japan. The character’s appeal has spread around the globe via the Internet, where he has become a poster child of sorts for user-generated content.
Play Along is known for creating toy lines for such popular properties as Cabbage Patch Kids and Care Bears, Doodle Bear, Snugglers and the classic good luck Trolls. The company also manufactures and markets Speed Stacks, the official equipment of the World Sport Stacking Association.


















